London Knightsbridge
Store Style Guide Houte Couture Fashion Floor

Design Company: Douglas Wallace
Design Team: Garry Cohn, Sebastien Catoire

London’s premium department store Harvey Nicholsenvisioned a new look for their houte couture fashion department. Inspired by artist studios and their creative work, the design and concept of the stores is an organized free form layout that is exhibit driven. The clothing becomes the art and the customer becomes the center piece. You can see the relationship between the design of the art installations and the inspiration of the clothing. The space is an open plan which makes for an easy change of use from season to season and creating a new and exciting environment.


harvey nichols
Harvey Nichols

Style guide front cover
Style Guide Front Cover

style guide cover band
Style Guide Front Cover Band

front page
Front Page

front page introduction
Front Page Introduction

finger puppet fashionista
Finger Puppet Fashionista

fashionista
Fashion Inspiration Page

fashion inspiration page
Fashion Inspiration Page

glossy page
Glossy Page

glossy against sketch
Glossy Page in Contrast Against Matte Page

yellow acetate page
Yellow Acetate Page

yellow acetate
Yellow Acetate

pattern
Pattern

oragami shirt
Origami Shirt

oragami shirt page
Origami Shirt Page

oragami shirt on page
Origami Shirt on Page

page of color
Color Imspiration

text backwards
Backward Text

refextion of tex in mirrored page
Text Reflection in Mirrored Page

text backwards
Mirrored Page

red acetate page
Red Acetate Page

red acetate
Red Acetate

fashion inspiration
Fashion Inspiration

back page
Back Page

back of book cover
Book Cover

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