New York City
Toy Showroom
Design Company: Benjamin Lee
Designer: Garry Cohn
These fun filled showrooms are designed to launch new toys or re-launch existing toys in an animated environment that makes the user feel as if they are part of the experience. The interiors are cleverly designed with theatrical lighting, motorized sculptural pieces, murals causing false perspectives and dynamic paint colors that help emphasize the packaging of the product. These showrooms are primarily designed for toy buyers, it is the premiere visions of the toy industry where you get to walk on the cat walk to see the latest new toys.
Milton Bradley Showroom Sketch
Actual Showroom
Playskool Sketch
Actual Playskool Showroom
Space Shooters Showroom
